![]() The higher the rank, the higher your ads are placed. It then takes your bid amount, the quality score of your ad, and the relevant keyword to show your ad on, and then assigns you an AdRank.ĪdRank is a position Google places your ad on the search results and is measured by simply multiplying your maximum bid value by the quality score of your ad. When you (the advertiser) submits a bid for a keyword, it tells Google how much you’re willing to spend when a user clicks on your ads. These include the quality of your ads and their relevance. ![]() And you’re bidding to grab that number 1 position in ad placement.Īnd it’s not about spending the most money, there are other factors that Google’s algorithm considers when placing ads. ![]() Google Ads work like an auction, but unlike your typical auction where you’ll find people standing and shouting their offers, this happens online. This is where Google Ads can help you grab that top position, even before the organic results on Google SERPs. Since the race to reach the top spot is fierce on Google, optimizing your content for organic results can take months or even years. For starters, it can give you an instant boost in traffic, help you increase your reach, and promote your products and services to a highly targeted audience.Īnd unlike SEO (search engine optimization), you get to see faster results in search engine marketing (SEM). ![]() There are many benefits to using Google Ads. Using Google Ads, you can run pnaid search or PPC (pay-per-click) to show ads that appear on search results (at the top and bottom), display network, and on YouTube. MonsterInsights is the best WordPress Analytics plugin.
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